Where the FCK Are My Chicken?
Lessons from the crisis PR at KFC If DHL has failed to fail to deliver chicken to KFC’s restaurant chain in the United Kingdom, the KFC marketers should have…
Lessons from the crisis PR at KFC If DHL has failed to fail to deliver chicken to KFC’s restaurant chain in the United Kingdom, the KFC marketers should have…
PR has changed tremendously in recent years. New technology and the Web have rendered traditional public relations useless. The digitized global economy is transforming entire industries, and also…