Five useful tools to boost your PR campaigns


Whatever press release distribution service you choose, you need additional tools to research, track, and enhance your campaign. Even if you distribute press releases yourself or reach out to customers and journalists directly, you can still take advantage of advanced tools. Some are suitable for researching target audiences, others help measure performance. Platforms for influencer marketing are also trending. Here is a list of beneficial, yet affordable, tools for creating and running effective PR.

  1. Newsmeter

Creating an effective PR campaign requires keeping a good eye on online news on your client, competitors, and industry. Newsmeter’s technology indexes some 20,000 news platforms: some 150,000 to 200,000 news items daily.

PR professionals get detailed reports on companies, competitors, and industry sectors. The platform also generates custom topic reports. In addition, PR managers and content marketers can get instant reports on competitive keywords and utilize trend analysis functionality. Newsmeter also features real time email alerts based on pre-configured topics of interest.

Searching news articles from the past month shows how PR coverage is performing. You can filter content by domain, keyword, or news source information.

Quotations are subject to individual inquiry.

  1. JustReachOut

This tool finds relevant journalists and bloggers for set PR campaigns. Marketers pitch suitable media contacts and bloggers by searching for keywords, competitors, industry niches, or publications. The platform sends alerts on new journalists covering topics or industries of interest.

A useful feature pinpoints journalists searching for story sources. PR professionals can thus provide valuable insights to journalists, while indirectly promoting their brands. A similar functionality for Quora and Reddit threads enables timely professional commenting to trending discussions in specific niches.

Plans start at $65 for 50 monthly emails to journalists, with the first week free.

  1. Crystal

PR campaigns are ever closer tailored to set customers, rather than general audiences. Crystal adapts communication styles to customer’s emotional types and delivers effective PR messages through personal emails. The tool provides summarized insights into target influencers, journalists, or prospect customers.

Crystal imports Google or social media contacts and creates a dashboard of explorable profiles. It allows PR professionals to look up profiles on the web and analyze text from social media, enabling personalized and more direct communication.

New contacts can be added: pretty useful for researching prospect PR target contacts.

Subscription plans start from $19 a month.

  1. Traackr

Influence marketing is a growing PR campaign method for both B2B and B2C. Traackr allows effective identification and ranking of influencers for virtually any keyword.

An Influencer Relationship Management platform validates, manages, and expands a company’s global influencer marketing. You can benchmark the impact of our PR campaigns against the market and research influencers who generate most engagement for your brand.

Traackr quotes to individual inquiry. Source state that the price can reach $500 a month.

  1. AnswerThePublic

This is a free tool allowing PR professionals to engage with target audiences and communities by answering users’ questions. This form of PR works by promoting authorities in set fields. The platform also generates keyword reports on searchable topics, enabling more efficient brand message creation.

You can also export suggestions and insights their analyzer generates to a CSV file for offline use.

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