Metrics Offer Great Support When Utilising Social Media
Most companies have already embraced social media as a channel to deliver a consistent brand message and boost brand awareness. Marketing departments and data analysts now have a…
Facebook’s Experiment to Restrict Feeds by Businesses Fails
Social network Facebook experimented with separating personal and business news feeds on their platform and failed spectacularly. People have enough with fake news on Facebook and other social…
Why Fake News Spread Faster than “True” News?
Why Fake News Spread Faster than “True” News? A fake news has 70 percent greater chance to be retweeted compared to a true story. A false news story will…
Can the number of news published predict the Oscar winners?
Money Can’t Buy You an Oscar. Sort Of. Somewhere in time, someone has written a recipe how to make an Oscar-winning movie. Probably some of the current 7,000 voting…
Where the FCK Are My Chicken?
Lessons from the crisis PR at KFC If DHL has failed to fail to deliver chicken to KFC’s restaurant chain in the United Kingdom, the KFC marketers should have…
New Concepts in Social Media Monitoring
New Concepts in Social Media Monitoring Social media monitoring, in fact, utilizes the same principles of news monitoring that are in force since the early days of this…
What Wikipedia Can’t Tell You About Media Monitoring
What Wikipedia Can't Tell You About Media Monitoring Amazingly, a whole lot of people still think news tracking and media monitoring is a boring job where analysts pore through…
Five Trends in Social Media Monitoring Services
Five Trends in Social Media Monitoring Services Unbiased observers must admit that social media monitoring is emerging as a brand new industry despite keeping close ties with traditional media…
Essential Features for Better Media Monitoring
Media monitoring is a well-established industry and you can find numerous tools to track and monitor both mainstream media and innovative social media channels. This, however, does not…
How a Media Monitoring Company Can Ensure an Effective PR Campaign
One thing people may not consider when planning a PR campaign is the role a media monitoring company can play in helping ensure the campaign is a success. What…